OFF THE TRACK

 
 

AUDI NINES

She has won 16 national championships and eight world championships on BMX and mountain bikes, but at the Audi Nines MTB 2021 presented by Falken, Caroline Buchanan (AUS) has now achieved something very special: In the legendary quarry near Birkenfeld in the Hunsrück-Nahe bike region she was the first woman to do a front flip on a mountain bike.

NUTRI-GRAIN

For Nutri-Grain’s 2020 ‘Unstoppable’ campaign, Caroline featured as an unstoppable and determined BMX pro-athlete and Nutri-Grain ambassador.

Caroline’s face and story can be found on the back of Nutri-Grain cereal boxes in supermarkets all across the country, as she continues to shine light on her unique story of overcoming adversity and re-emerging from setbacks.

The clip received over 360K impressions, with an engagement rate of 15.6%.

FORD

For Ford’s 2021 ‘RangerHER’ campaign, Caroline was tasked to take the audience on a journey to showcase her travels along one of your greatest driving roads in the Ranger, illustrating how her personal story aligns with Ranger values.

As part of the execution and to ensure Caroline encompassed the Ford ‘RangerHER’ ethos, she self-designed story-boards for each deliverable, creating all assets in house.

The campaign broke stereotypes by combining a male-dominant car with a strong, goal-getter female, and with 22K views on Caroline’s and 57K on Ford’s socials, the public responded in positive admiration.

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Knobby

As part of her longstanding relationship with Knobby underwear, Caroline designed and delivered two unique collections of custom Knobby underwear.

The range is both designed, styled and selected by Caroline herself, as she continuously integrates her focus on performance and interest in design into the range.

With products for both young and old, the collection is designed to support the wearer and bring joy to everyone’s ‘inner kid’.